įrom 2016–2020, hard seltzer sales increased at a triple-digit annual rate. The reclassification was made final on June 2, 2021, taking effect August 1, 2021. Reasons cited were that White Claw "does not have the taste, aroma, character or appearance of beer" and "is not named beer, and importantly, is not sold or marketed as beer". Previously classified as " beer" (to which no tariffs apply), CBP felt the beverage belonged to the category of "other fermented beverages", to which tariffs do apply. Customs and Border Protection (CBP) sought to re-classify White Claw in the Harmonized Tariff Schedule of the United States, when importing the product. New flavors were introduced in for the American market in March 2020 and again in March 2021, along with iced tea seltzers. The Canadian version is made with vodka rather than a beer base. White Claw entered the Canadian market in 2020 with limited flavors, later expanding offerings. In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States volume sales of White Claw grew 275% over the year prior. business is estimated to deliver close to $4 billion in revenue in 2020. The brand experienced tremendous growth after its introduction in 2016. White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade.